YANGGUOFU

YANGGUOFU is a fast-casual dining franchise specializing in Malatang, a Chinese street-food inspired cuisine featuring customizable mini hotpots. The brand offers a variety of soup bases and ingredients that allow customers to tailor meals to their specific dietary preferences. Beyond traditional restaurant services, the entity has expanded its product line to include retail food items such as instant meal series, self-cooking pots, and specialized hotpot seasoning bases for home consumption. The business model utilizes a multi-channel approach, integrating physical storefronts with delivery services and a retail segment. Operational revenue is generated through on-site dining, takeaway orders, and the sale of branded consumer goods via e-commerce platforms. This hybrid format allows the network to serve customers across different consumption environments, from quick-service restaurant settings to at-home retail convenience. Originating in 2003, the franchise has grown into a large-scale global network with approximately 7,000 units across China and over 20 other countries and regions. In the Australian market, the brand maintains a presence of approximately nine units. The organization manages its international operations and brand standards from its headquarters in Shanghai, maintaining oversight of its specialized supply chain and retail distribution channels.