Bendigo and Adelaide Bank Limited
by Bendigo and Adelaide Bank Limited
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Overview
Bendigo and Adelaide Bank Limited, operating through brands such as Bendigo Bank, Sandhurst Trustees, and Leveraged Equities, provides a comprehensive suite of financial services. The organization offers personal and business banking products, including bank accounts, home loans, personal loans, credit cards, insurance, and investment services. Specialist divisions also provide agribusiness banking, financial advice, and share trading facilities to a diverse Australian customer base. The business model utilizes a Community Bank format, where retail branch operations are managed by franchisees who function as authorized representatives of the bank. These franchisees are responsible for the management of the physical branch location, while all resulting financial transactions remain between the customer and the relevant Bendigo group entity. Revenue is generated through the promotion and sale of approved Bendigo group products. Under this model, the franchisee is appointed as a credit representative under national consumer credit regulations, focusing on a profit-with-purpose structure where a portion of profits is redirected into the local community. Founded in 1999, the franchise network maintains approximately 67 units within the Australian market. The broader group possesses an operational history exceeding 160 years and maintains a national presence through a combination of physical branches, digital applications, and online banking platforms.
Registry Description
The franchisee's retail branch operation operates as a Bendigo and Adelaide Bank (Bendigo) Community Bank branch. The franchisee is appointed as an authorised representative of Bendigo for the purposes of the Corporations Act 2001 (Cth) and a credit representative of Bendigo for the purposes of the National Consumer Credit Protection Act 2009 (Cth). The franchisee manages the retail branch operation, but all transactions with customers are between the customers and the relevant Bendigo group entity, or if Bendigo makes other products and services available, the issuer of those products and services. The franchisee may only promote and sell Bendigo group products and services and other products and services Bendigo decides.
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