Where health meets wealth
30th Jan 2024
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By Emily Ainsworth
Plush carpets and artwork grace the walls alongside a table brimming with restorative herbal teas.
What resembles your best friend’s loungeroom is, in fact, inLIFE Wellness – a pioneering fitness enterprise redefining the culture and ethos of modern-day exercise.
"There's this thing called the third place," explains founder and bestselling author Scott Capelin.
"For some it's the local pub, for others it's their netball club. It's that additional sanctuary outside of work and home that nourishes the soul.
"At inLIFE Wellness, we like to be the third place in people’s lives – the best part of someone’s day."
Unlike traditional lift-and-grunt gyms or high-intensity sweat fests saturating the fitness industry, inLIFE Wellness offers an inclusive, strongly supported environment that focusses on uplifting members so they leave every session feeling "a tiny bit taller".
With Reformer Pilates as its cornerstone, inLIFE fuses this powerful modality with other disciplines including boxing, HIIT and barre to create unique ‘fusion’ classes.
The variety of classes captivates members while affordability retains them, with membership options providing excellent value from just $49 per week.
"We see lots of mother-daughter duos, sisters and friends," Scott says.
"It's this diversity driving better results and loyalty."
The novel fusion classes have also attracted budding entrepreneurs keen on propelling the wellness revolution. For them, inLIFE Wellness offers an incredibly viable franchise opportunity.
Assisted entry
Budding owners can launch an inLIFE Wellness studio for as little as $75,000 by opting for the joint venture model, entailing split ownership and profits with the franchisor. Alternatively, the traditional franchise option with outright ownership is available for a higher initial fee and ongoing royalties.
"Other Pilates studios demand a $600,000 investment. Our traditional model cuts that by 75 per cent to $150,000. The joint venture allows an even lower entry point of just $75,000," Scott, who has more than 20 years’ experience in fitness franchising, says.
"On top of that, there are options for the joint venture partner to purchase the other half over time, interest free, so they can own it themselves."
By leveraging the proven business framework, owners have the potential to earn six-figure incomes, Scott says.
A culture of support
inLIFE Wellness extends its ethos of health and belonging to franchisees.
"We consider the franchisee's best interests in everything we do," Scott affirms.
"I know what it’s like to be a franchisee and get told by head office, ‘hey you’ve got to change all your equipment and redo your signage because we’ve decided on a rebrand’ and that just sucks because it’s one hundred grand down the drain.
"Instead, our support team handles the unglamorous backend so owners can focus on members. Moreover, they can tap into the network of franchisees to exchange ideas and best practices.
"Like the adage goes, you’re in business for yourself, just not by yourself."
With entry costs starting at $75,000, a six-figure earning potential and a supportive franchise network, now is the perfect time to join the inLIFE family and help lead the growing wellness revolution.
Why we’re high on inLIFE
For starters, there’s the low entry fee. Thanks to their joint venture model, you can launch a studio for as little as 75k. Then there's the sweet salary you get to pay yourself on top of splitting profits with the mothership. Six-figure income potential right off the bat? We'll raise a post-Pilates protein shake to that! And you don't need any experience to run an inLIFE studio. They handle all the training, support, marketing, and backend stuff so you can focus on changing lives. The flexibility to be your own boss but not go it alone also scores major points. You'll join a network of like-minded owners who’ll support you every step of the way. Because in the wellness revolution, inLIFE lifts each other up.
