Not your average fast-food joint
24th Apr 2024
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By Emily Ainsworth
Guzman y Gomez (GYG) has reinvented the fast-food game by serving up fresh, mouth-watering Mexican delights – one burrito at a time. Founded by childhood besties Steven Marks and Robert Hazan in 2006, this thriving franchise is dominating the $20 billion Australian fast-food industry with a finger-licking philosophy: fast food doesn't have to be bad food.
What started as a single restaurant in Sydney's Newtown neighbourhood has grown into a crave-able Mexican empire, with more than 200 restaurants across four countries and 1,000-plus burritos flying out the door every hour! With 20-25 new locations opening annually and 56 franchisees (50% of whom are multi-unit owners), GYG is the real enchilada when it comes to modern Mexican cuisine.
A foodie fiesta.
After years of obsessive recipe refinement, GYG's entire menu is now 100% free of preservatives, artificial flavours, colours and unacceptable additives – zilch, none, nudda. And if that wasn't cool enough, GYG has created the world's fastest operating platform using a bespoke sticker system, ensuring every order is freshly made and out the door in a flash.
Tech savvy, totally passionate.
GYG understands that running a successful restaurant requires brains and heart (think Tin Man x Scarecrow). They've invested heavily in technology to give their franchises all the tools they need to thrive. From real-time performance data and insights to a world-class contactless app and market-leading loyalty program, they're light years ahead of the digital curve. Franchisees can access bespoke APIs, digital menu boards, content management systems and even 24/7 technical support. Talk about next-level convenience.
But it's not just about the tech – passion is the secret ingredient that ties it all together. From the food-loving staff to the high-energy cultural celebrations (hello, Day of the Dead!), GYG's infectious energy will have you wanting to join the fiesta.
Rookie to restaurant rockstar.
As a franchisee, GYG doesn't throw you into the deep fryer. Their dedicated team of culinary and operations coaches will guide you every step of the way, starting with an immersive 9-12 month paid training experience that'll make you a GYG pro from the ground up. You'll learn the ins and outs of operations, systems and culture by running high-volume restaurants as a manager. Plus, you'll connect with key players at Hola Central (their HQ) to master everything from local area marketing to construction and design.
And the support doesn't stop there. Once your restaurant opens, you'll have a dedicated support squad including marketing gurus, tech wizards and culinary coaches to ensure your business is financially fit and operating at peak deliciousness. But wait, there's more! You'll also gain exclusive access to quarterly meetups, webinars, an annual GYG Summit (think Coachella, but for burritos!), and events to keep your team energised and engaged.
The road to GYG ownership
The journey to becoming a GYG franchisee involves a series of steps, from the initial enquiry to a deep dive into restaurant operations and finally, intensive training.
As for how much time and money, you'll need a long-term commitment of 10-20 years (including that awesome training period) and a minimum of 40% of the total $1.7m-$2m investment in liquid assets to obtain funding from their accredited banks. But with their proven system and dedicated support, franchisees are set up for success.
So, are you ready to ditch the ordinary and join the GYG revolution?
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