Machi Machi: We love you so "machi"!
26th Sep 2024
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By Emily Ainsworth
The first Machi Machi store made its way to the heart of Sydney in 2019, and it's been a whirlwind of success ever since. "Machi," meaning "much" in Taiwanese, has become a catchy tag for machi-lovin' fans, whose dedication led to an opening line stretching more than 300 metres. Today, Machi Machi's presence has spanned more than 40 locations nationwide. Their clear track of success and established brand reputation make it an attractive opportunity for potential franchisees looking to invest in a proven, growing market.
Less is "machi": a unique brand personality.
The minimalist fit-out of Machi Machi stores, paired with the signature playful, line-drawn logo of a puppy sippin' on tea, perfectly captures the elevated essence of the brand while giving a subtle nod to its Taiwanese roots. It's the ultimate blend of art and taste, combining aesthetics and flavour – and we're talking about their beverages too, totally Instagram-worthy.
Gone are the days of spicing up your coffee or iced tea with a simple shot of syrup – bubble tea brings a delicious blend of flavour and fun, tailored to every customer's sip. With endless combinations of tea, milk and toppings, it's no wonder this drink has become a global sensation.
Benefits of owning a Machi Machi franchise.
As a Machi Machi franchisee, you'll enjoy numerous benefits that come with being part of this successful brand:
- Proven business model: With 40 successful locations, from Sydney to Perth, Machi Machi has demonstrated its ability to thrive in the competitive beverage market.
- Comprehensive training: You'll receive extensive initial training covering all aspects of running a Machi Machi store, from operations to customer service.
- Ongoing support: The Machi Machi team provides continuous support in areas such as marketing, product development and operational efficiency.
- Strong brand recognition: Benefit from Machi Machi's established brand and loyal customer base, giving you a head start in your local market.
- Quality products: Offer customers high-quality, innovative bubble tea drinks that keep them returning for more.
- Marketing assistance: Access to national marketing campaigns and support in local marketing efforts to drive traffic to your store.
- Exclusive territory: Each franchisee is granted an exclusive territory, ensuring you won't compete with other Machi Machi stores in your area.
- Supply chain support: Benefit from Machi Machi's established relationships with suppliers, ensuring consistent quality and competitive pricing for ingredients and equipment.
Join the Machi Machi fam.
It's safe to say that Machi Machi presents a flavourful opportunity for aspiring (or seasoned) franchisees. As a franchise owner, you'll receive expert guidance and support from an experienced team, so rest assured knowing you'll be in great hands.
Whether you're new to franchising or looking to diversify your portfolio, Machi Machi offers a unique blend of trendy products, strong brand identity and proven success. With the bubble tea market continuing to grow, now is the perfect time to invest in this exciting franchise opportunity.
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