Join the Chatime par-tea
17th Mar 2024
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By Emily Ainsworth
Craving the sweet taste of franchise ownership, but the demands of a full-service restaurant got you feeling lukewarm? Chatime, the tea-riffic phenomenon, might be the perfectly brewed opportunity!
The global specialty tea market is already a $40+ billion powerhouse, but Chatime takes it further. They seamlessly combine this booming market with two other heavyweights: the caffeine-fuelled coffee shop scene and the photo-centric world of social media.
How? Through customisable and visually stunning chai beverages, they attract both millennials and social media-savvy audiences, giving each location built-in marketing power.
Bubbly beginnings
Since opening in Taiwan in 2003, Chatime has been flipping the script on your typical cuppa tea by offering fresh, flavourful and innovative concoctions shaken by their T-Ristas (aka tea experts). Today, with over 165 locations in Australia, they're the country's largest and most recognised bubble tea brand.
Fun Fact: "Cha" means "tea" in many Asian languages, so Chatime literally translates to "Time for Tea!"
Flexible footprints
Chatime takes the guesswork out of location scouting. From compact kiosks to popular street locations, they offer various options to fit your budget and preferences. Most spaces require minimal specialised equipment, further reducing setup costs.
Quali-tea
For seamless business operations (and happy customers), Chatime employs top-tier tech like an award-winning app and self-ordering kiosks. They prioritise quality in every sip, using the finest ingredients to ensure an exceptional tea experience. Teas are brewed every four hours, guaranteeing vibrant flavours and aromas.
Communi-tea
Chatime doesn't sell you a franchise and leave you hanging. They offer comprehensive training and support, with each franchisee receiving a dedicated Business Development Manager. You'll also get help finding a location, negotiating a lease, and marketing your business. Plus, you'll be contributing to positive social change through their partnerships with Canteen and Headspace.
Boss babe
As a Chatime franchise owner, you'll call the shots. You'll have the freedom to set your schedule, manage your team and create a fun and welcoming atmosphere for your customers. No more answering to the man (or woman) – you'll be the boss, making decisions that impact your success. As a new business partner, you'll be hands-on for the first six months, and then transition to a supportive owner role, spending at least 20 hours weekly managing your successful business.
Brands with benefits
With more than 3000 outlets worldwide, Chatime is a globally-recognised brand with a loyal following. When you buy a Chatime franchise, you're instantly tapping into this established customer base, saving you years of brand building.
Steps to success
If you're passionate about bubble tea, have a drive to succeed and are looking for a fun and rewarding franchise opportunity, then a Chatime franchise could be the perfect cup of tea for you. Their steps to becoming a business partner are:
- Quick expression of interest form
- Let’s chat
- Complete application form and submit application deposit ($3,300)
- Franchise face-to-face meeting
- Review financial model and business plan
- Operations meeting and in-brewery experience
- Draft legal documents provided
- Final approval meeting
Ready to join the part-tea? Head over to the Chatime franchise website to explore the opportunities and start brewing your success: https://chatime.com.au/franchise/
