Hatch your business dreams with Chicken Treat
29th Oct 2024
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By Emily Ainsworth
Chicken Treat – the household name that's been tantalising tastebuds in Western Australia since 1976 – is spreading its wings cross country. As one of Australia’s longest-running fast-food chains, Chicken Treat is on a mission to expand its coop beyond WA’s borders into New South Wales, Canberra and Victoria.
With 63 locations in WA serving up lip-smacking chicken and plans to hatch 12 more outlets in the next 24 months, Chicken Treat is offering a golden opportunity for franchisees ready to rule the roost. For generations, families have created dinner memories from their wholesome, perfectly roasted chicken. Now it's your chance to be part of this success story.
Chicken Treat's recipe for success isn't just about its unique offering of both rotisserie and fried chicken. The brand is constantly hatching new ideas to keep customers craving more. With a menu boasting “crazy fun options” and family-friendly store designs, Chicken Treat proves that even an established brand can ruffle feathers in the best way possible.
Funding your franchise fortune.
As an aspiring franchise owner, you’ll have two models to choose from:
- Drive-Thru: The classic model that customers love, complete with restaurant seating. This big bird costs between $350,000 and $650,000 (plus GST).
- Shop Front: Perfect for high-traffic areas, these stores are a little easier on the wallet at $300,000 to $420,000 (plus GST). They're designed to serve both dine-in and takeaway customers.
Both options come with a $40,000 (plus GST) franchise fee that covers you for approximately 10 years. (Pro tip: a franchise agreement typically lasts a decade, with an option for an additional 10 years for freestanding stores.)
No need to wing it.
As part of the Craveable Brands family (alongside Red Rooster, Oporto and Chargrill Charlie's), Chicken Treat franchisees benefit from a powerhouse of support and expertise. Craveable Brands will manage the entire project from start to finish, handling everything from property sourcing to design and fit out. It's a turnkey purchase that lets you focus on what really matters – nailing your management skills and customer service.
Once your store’s ready to hatch, you’ll gain access to an extensive 11-week training program, brand awareness campaigns, statewide marketing, research and development, and state-of-the-art digital platforms.
What's expected when you're expecting (to own a franchise).
Chicken Treat is on the hunt for hard-working, people-focused and business-minded individuals. No previous retail or food experience? No problem! Their comprehensive onboarding program will teach you everything you need to know about running a successful Chicken Treat store.
As a franchisee, you'll be responsible for:
- upfront costs and franchise fees
- hiring and training employees
- local area marketing
- following operational guidelines
- customer relations
- brand ambassadorship.
Experience shows that Chicken Treat restaurants perform significantly better when owners are hands-on in the day-to-day running of their store. That's why they require franchise owners to devote their full time and attention to the business. But don't worry – they encourage hiring a store manager so you can take regular breaks and work on growing your poultry empire.
Flock to it.
With a proven business model refined over decades, Chicken Treat has established itself as a leader in Australia's favourite protein. Its commitment to using high-quality, locally sourced ingredients, combined with in-store preparation, ensures every bite is as fresh as it is delicious.
As a Chicken Treat owner, you'll become part of West Australian history and carry on the legacy of an iconic Aussie brand. Don't chicken out – this could be your chance to turn your entrepreneurial dreams into a finger-lickin' reality!
