Cultivate success with Australia's oldest plantscaping franchise, The Frenchams Group
09th Oct 2024
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By Emily Ainsworth
Being in the presence of plants can reduce stress levels, boost mood and improve productivity by up to 15 per cent. So it's a no-brainer that more and more Australian workplaces are going green, transforming mundane office spaces into botanical beauties in a bid to increase employee wellbeing and satisfaction.
But in the absence of a horticultural team to add to the HR department's remit, picking the right plants is best left to the experts. And that's where The Frenchams Group comes in.
As Australia's leading plantscaping company, The Frenchams Group conducts the hire, installation and maintenance of indoor planters, hanging pots, troughs and even green wall systems across commercial sites, from big banks and shopping centres to smaller offices.
Roots that run deep.
The Frenchams Group is the oldest plantscaping company in Australia. For three generations, it has transformed workspaces and created healthier, more productive environments across the country. Founded by the current CEO's great-grandfather, Les Frencham, in 1889, this family-owned business has been turning offices into oases for over a century.
In 1987, the company decided to spread its branches, franchising its plantscaping operations. The system has proven extremely successful, with more than 25 franchisees now flourishing across Victoria, New South Wales, Queensland, Western Australia, South Australia and Tasmania. It's a true franchise family, with relatives across generations involved at all levels of the business.
Fronds with benefits.
The Frenchams Group doesn't just see plants as pretty faces – they recognise their all-round goodness. Their innovative green walls are the perfect solution to breathe life into bare office walls and create that “wow” factor. These living artworks don't just look stunning; they eliminate up to 87 per cent of toxins in the air, bringing inspiration and harmony back into the workplace.
At the heart of the business is a smart modular system that keeps offices clean and green. Frenchams designs hollow planter units and provides plants already housed in a sealed pot system. These pots are then slipped into the joinery, where they can thrive for two to five years.
But Frenchams doesn't just drop off plants and disappear. Clients who use their service sign up for installation and maintenance, ensuring their leafy companions remain robust and flourishing for years to come.
A vertical business model (that's not just about vertical gardens).
The beauty of Frenchams' indoor plant hire is its vertical business model. By sourcing botanicals from in-house growers and manufacturing their own pot range, they avoid relying on external suppliers. This means franchisees can order any volume they require through a centralised system, ensuring a smooth operation from soil to ceiling.
Marketing isn't left to grow wild either. The marketing department cultivates leads, suggests pot selections, and can even handle the whole process if a franchisee prefers. And don't worry if you can't tell a ficus from a philodendron – Frenchams' expert team is always ready to assist with plant and pot selections.
Green growth.
The Frenchams Group has been growing faster than a bamboo shoot in springtime, expanding about 20 per cent each year for the last two decades. With franchisees sprouting up in major cities across Australia, and plans to convert sub-contracted locations into franchises, the future looks evergreen for this plantscaping pioneer.
Your chance to flourish.
If you've got a green thumb (or even if you don't – remember, no horticultural experience required!), The Frenchams Group offers a fertile ground for business growth. With a minimum investment of $225K, you can tap into an immediate income stream from existing clientele. The growth potential is as boundless as a jungle canopy, and with flexible hours, you can achieve that work-life balance you've been dreaming of.
If you're looking to turn over a new leaf in your career, why not consider joining The Frenchams Group? With their extensive training, ongoing support and proven success formula, you could soon be cultivating your own thriving business in the blossoming world of plantscaping. In the urban jungle of modern workplaces, everyone could use a little more green.
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