The Touch Up Guys

The Touch Up Guys is an automotive services franchise specializing in cosmetic vehicle repairs. The brand focuses on Small to Medium Accident Repair Technology, commonly referred to as SMART repairs. Primary service offerings include plastic bumper restoration, paint chip and scratch repairs, minor panel work, alloy wheel refinishing, and headlight restoration. The franchise also provides buffing and polishing services to address surface imperfections such as swirl marks and oxidation. The business model is primarily mobile, utilizing a fleet of equipped vans to deliver on-site repairs at a customer’s home or workplace. This operational format allows for lower overhead compared to traditional fixed-site panel shops and provides a convenient alternative for consumers seeking to address minor damage. Key revenue streams are generated through high-volume, small-scale repairs that often cost less than a standard insurance excess. Some operators also supplement mobile services with dedicated repair workshops for more comprehensive refinishing tasks. Founded in 1991 and beginning operations as a franchise system in 1993, the brand is a long-standing participant in the Australian automotive aftermarket sector. The network maintains a significant geographic footprint, covering over 1,100 postcodes across Australia. Since its inception, the franchise has completed over one million repairs, positioning itself as a specialist in the mobile vehicle restoration market.