Options Optometrists

Options Optometrists is an Australian health services provider specializing in comprehensive optometry and optical retail. The business delivers eye examinations, diagnostic services, and treatment for patients across various age groups. In addition to clinical medical care, the franchise retails a variety of prescription spectacle frames, spectacle lenses, and contact lenses, including an online store for contact lens fulfillment. The business model operates through physical storefront locations situated in urban markets. The franchise structure is designed to appeal to optometrists, optical dispensers, and business professionals. Revenue is generated through professional service fees, often covered by Medicare, and the sale of optical products. Notable operational features include a 30-minute appointment standard and a support model where franchisees retain 100% of their practice profits while receiving back-office assistance for payroll, human resources, and bookkeeping. Founded in 2012, Options Optometrists is a 100% Australian-owned and operated network. The brand maintains a presence in Western Australia and South Australia, with established units in Perth and Adelaide. The franchise provides flexible ownership structures, including full ownership or partnership options, and utilizes established supplier relationships to maintain competitive product pricing.