Rugbytots

Rugbytots Pty Ltd operates a franchised sports program designed for children between the ages of two and seven years. The business provides structured, weekly play sessions that utilize rugby-themed activities to support early childhood development, including physical coordination and social skills. Classes are divided into three specific age brackets: two to three-and-a-half years, three-and-a-half to five years, and five to seven years. In addition to standard weekly classes, the service extends to hosting themed birthday parties and delivering programs within early education centers and pre-schools. The business model is built around a franchise network where individual operators manage territories and class delivery. Revenue is primarily generated through class enrolment fees, though the brand also maintains an online shop for merchandise, including apparel and equipment. Franchisees utilize a centrally managed booking system and automated customer-management database to handle administrative tasks. The operational format is flexible, as sessions are conducted in local community spaces or educational facilities rather than fixed storefronts. Founded in 2017 with its primary market in Australia, the franchise network consists of approximately six units. The brand provides franchisees with specialized equipment, including foam balls and size 2 rugby balls designed for small hands, as well as marketing support and training. The curriculum transitions from parent-assisted play for the youngest participants to more advanced skills and tag rugby rules for the oldest age group.