Nene Chicken

Nene Chicken is a quick-service restaurant franchise specializing in Korean fried chicken. The brand offers a variety of poultry products prepared with specific marinade and batter recipes, complemented by authentic flavors imported directly from Korea. The menu is designed to cater to customers seeking traditional Korean fried chicken styles, with a focus on interior juiciness and exterior crispness. The business operates under a storefront model, with typical development costs for a single outlet ranging between AU $350,000 and $650,000. Revenue is generated through on-site dining and takeaway services. Key operational differentiators include a central supply chain intended to provide bargaining power for ingredient procurement and a targeted financial structure featuring cost-of-goods and marketing levies that sit below the industry average for the chicken quick-service sector. Franchisees receive head office support covering site selection, store design, and kitchen staff training. Originally launched in Australia in 2015, the franchise has expanded its geographic footprint to approximately 40 units across several states and territories, including Victoria, New South Wales, Queensland, and Western Australia. The organization is managed by a leadership team providing ongoing consultancy in marketing strategies and brand activation as the network continues to scale within the Australian hospitality market.