Ltyb Franchises

Ltyb Franchises Pty Ltd, operating as Listen To Your Body (LTYB), is a health and fitness provider specializing in personalized group training. The brand delivers 45-minute exercise sessions that integrate strength, cardio, and core movements. These programs are designed for a diverse range of participants, including beginners and postpartum clients, by adapting workouts to suit individual goals, age, and physical requirements. The business model utilizes a studio-based storefront format characterized by the intentional absence of mirrors and the removal of fixed-term contracts. Each location operates through a small-group training concept where trainers provide individual technical guidance within a communal setting. Revenue is primarily generated through flexible membership fees and the sale of branded apparel and fitness accessories via an integrated online shop. Operational management is supported by a dedicated mobile application used for session bookings and membership administration. Founded in Victoria in 2001 and transitioning to its current studio model in 2008, the franchise has expanded its footprint across Australia. While registry data indicates three core units, the brand reports a broader involvement in the national fitness sector with locations across multiple states. The network is overseen by founder Ben Fletcher and maintains a focus on localized, community-oriented fitness environments.