Lord of the Fries

Lord of the Fries is an Australian quick-service restaurant chain specializing in plant-based fast food. The brand provides a diverse menu featuring fries, burgers, hot dogs, nuggets, and onion rings, all of which are 100% vegan. To ensure broad consumer accessibility, the enterprise maintains further dietary certifications, including Halal and Kosher. The company utilizes locally sourced produce to serve a customer base seeking ethical and sustainable alternatives to traditional fast-food offerings. The business model operates through a combination of dine-in storefronts, takeaway outlets, and kiosk formats. Revenue is primarily generated through on-site food sales, online ordering, and branded merchandise. Franchisees operate as owner-operators within a turnkey system, receiving centralized support for marketing, site selection, and staff training. The financial structure for the network includes a weekly royalty fee and a marketing levy based on gross sales. Founded in 2004 as a mobile food van in Melbourne, the business transitioned to a permanent location in 2005. The brand has since expanded its geographic footprint across Australia and into New Zealand. As a pioneer in the plant-based sector, the franchise introduced international food technologies, such as the Beyond Burger, to the Australian market.