Chery Motor Australia

Chery Motor Australia acts as the national distributor for a range of motor vehicles, parts, accessories, and merchandise. The product lineup focuses on passenger vehicles, specifically crossover, small, medium, and large SUVs under the OMODA and Tiggo nameplates. These vehicles include internal combustion engines, all-electric models, and plug-in hybrid electric vehicle (PHEV) technologies. The brand also intends to expand its local offering to include diesel PHEV utility vehicles. The business model operates through a network of franchised dealerships. Each franchisee is granted a dealer agreement to manage the retail sale of vehicles and genuine parts within a specific market area. In addition to sales, the operational concept requires franchisees to provide dedicated service and parts facilities. Revenue is generated through vehicle sales, the distribution of automotive merchandise, and ongoing maintenance services, supported by corporate programs such as capped-price servicing and roadside assistance. Founded in 2023, the brand has established a geographic footprint in Australia consisting of approximately 79 units. The brand positions its products for the Australian market through local sponsorships and a focus on long-term warranty coverage. As part of a larger international automotive group, the Australian operations contribute to a global network that serves millions of customers across multiple continents.